Read the full story in the National Journal.
For decades, the environmental movement has been relying on scientists, skinny eco-geeks, and unicycle-riding freegans to disseminate their message. No more.
Environmental groups both on and off the Hill are working to change the face of the American football hero from a manly man who eats red, antibiotic-laden meat, drives a gas-guzzling Batmobile, and eschews composting to one who does none of those things.
Representatives from five of America’s major sports leagues hit the Hill on Thursday to discuss the work they’re doing to reduce their greenhouse-gas emissions. The National Football League is measuring the greenhouse-gas effects of the Super Bowl this year, and last year it conducted solid-waste management and recycling at all major Super Bowl facilities. Major League Baseball stadiums have adopted solar panels. And the National Basketball Association has come out in support of Environmental Protection Agency standards to reduce carbon pollution from electric power plants.