Read the full post at Medium.com.
Social media in higher education is unlike any other industry. It’s not B2B, B2C, B2 — anything, really. There are no measurable sale conversions (connecting a Facebook interaction to application, enrollment and tuition payment is virtually impossible), yet the reputations at stake are higher than ever. Rankings, donations, enrollment; these schools compete with each other to build the future of our world through their students, and letting the wrong ones go changes everything. So what do we do?