Category Archives: Social media

Social Media in #HigherEd Measuring the immesurable industry

Read the full post at

Social media in higher education is unlike any other industry. It’s not B2B, B2C, B2 — anything, really. There are no measurable sale conversions (connecting a Facebook interaction to application, enrollment and tuition payment is virtually impossible), yet the reputations at stake are higher than ever. Rankings, donations, enrollment; these schools compete with each other to build the future of our world through their students, and letting the wrong ones go changes everything. So what do we do?


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Posted by on March 14, 2014 in Social media


How to tell sustainability stories on social media

Read the full story in The Guardian.

Companies need more resources to sell sustainable change through entertainment and useful information.

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Posted by on February 17, 2014 in Green business, Social media


Citizen Science: How A Facebook Game Could Help Us Tackle Climate Change

Read the full story from Think Progress.

Dan MacLean knew a fungus was killing off ash trees in the U.K. by the thousands.

He also knew, through his work at Norwich’s Sainsbury Laboratory, that some trees had shown resistance to the fungus, Chalara fraxinea, and if he and his fellow scientists could just identify which gene was responsible for the resistance, they could potentially cross-breed a strand of fungus-tolerant trees. But computer programs provided only limited help, and human scientists didn’t have the time or resources to sift through thousands of ash genes.

So MacLean and his colleagues did what any serious scientist in search of answers would do when faced with a dilemma: they took the problem to Facebook.


A Site For Borrowing Power Drills, Kitchen Equipment, And Anything Else You Can Think Of

Read the full story at FastCo.Exist.

Daan Weddepohl created–a site for borrowing stuff–after a series of traumatic experiences. First, his apartment burned down. Second, his girlfriend dumped him. Then, his mother became seriously ill.

He was forced to stay with friends and get by without all the things he had normally. “At first, having nothing was terrible thing, but after a while I started accepting it and realizing that it was okay. It helped me create very strong human connections. People were happy to help me out, and they felt really good when they shared.”

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Posted by on October 8, 2013 in Sharing, Social media


Who’s leading the corporate sustainability Twitterati?

Read the full story at GreenBiz.

Sure, you’ve got a Twitter account. But what are you doing with it? Oh, and is anyone out there actually listening?

Those are nontrivial questions in our social-media-driven world. Everyone, it seems, is a brand ambassador. But who’s really effective?

We recently went through the Twitter stats of sustainability and corporate responsibility professionals in large companies to see who’s being followed, retweeted and otherwise wielding influence in social media.

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Posted by on May 13, 2013 in Green business, Social media


Students use social media to gather climate change information

Read the full story at Great Lakes Echo.

A group of Central Michigan University students is using social media to gather information on climate change and periodic natural events, in the Great Lakes region.

Tom Rohrer, the director of the Great Lakes Institute for Sustainable Systems at Central Michigan University,  and his students created a Facebook page called  “Climate Change in the Great Lakes Basin.”  On the page students post studies, articles, pictures and other observation, which address changing weather patterns. The page is also open for the public to post  their observations, creating a free and vast collection of climate change information.


On Facebook, a social energy app lets you compete with friends

Read the full story at SmartPlanet.

Facebook users can now compare their energy consumption with their friends using a new app developed by Opower and in collaboration with the Natural Resources Defense Council. Starting today, anyone with a Facebook account can use the app. But the ability to dig into real-time data is only available if your power provider is one of the 16 utilities participating in the project.


One man’s effort to teach alternative energy harnesses farts on Twitter

Read the full story in Great Lakes Echo.

In the Twitter-verse, a lot of thought goes into choosing a name. A catchy handle attracts followers – something the man behind @HarnessFarts knows all too well. @HarnessFarts tweets often about alternative fuels and helps followers cut their water and energy use.

We caught up with Greg, the man behind the tweets, in an email and got answers to our burning fart and Twitter questions.

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Posted by on January 20, 2012 in Biofuels, Social media


Learning from American Petroleum Institute’s Fake Twitter Campaign

Read the full post at Triple Pundit.

Social media has become a popular engagement tool for both companies and organizations. So far the examples we had of social media usage were divided between good (Keen is a great example as my colleague, Paul Smith pointed out here two weeks ago) and the bad (remember the disastrous response of Nestle to Greenpeace campaignon its Facebook page?). Now we also have the ugly.

An investigation by the Rainforest Action Network (RAN) concluded that the office of a former Nebraska Senator working for the American Petroleum Institute (API) appears to have set up about 25 fake Twitter accounts to promote the Keystone XL tar sands pipeline.

This attempt might shock you unless you’re familiar with the campaign tactics of API. Apparently this is not the first time they have launched an astroturf campaign. In 2009, a leaked memo from API’s President exposed plans to launch a nationwide astroturf campaign, including a series of “Energy Citizens” rallies in about 20 states against the climate legislation which was debated then (oh, the good old days) in the Senate.

Two years later API finds itself dealing with another battle – this time it is on the Keystone XL pipeline, a $13 billion project that would extend over 1,500 miles from Alberta to Texas. If constructed, the pipeline will carry tar sands oil, which is considered one of the world’s dirtiest fuels. Along its route from Alberta to Texas, this pipeline could, according to environmental organizations, devastate ecosystems, pollute water sources, and would jeopardize public health. TransCanada needs US State Department approval to move forward and the final decision on the project is expected before the end of the year.

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Posted by on August 22, 2011 in Environment, Green business, Social media


Climate Corps 2011: Social Networking’s Role in the Energy Revolution

Read the full story at GreenBiz.

Creating an energy intelligence vision for Facebook, a company that quickly and completely changed the world’s vision for communications, is no small task.

Facebook continues to transform the ways we receive and use information every day. And we, Facebook’s three EDF Climate Corps fellows, are spending this summer developing new ways for the company to receive and use its energy information going forward.


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