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Category Archives: Green business

Crowdsourcing climate change, one contest at a time

Read the full story in The Guardian.

For millions of people, Wikipedia is a quick and easy way to settle a factual disagreement or research a school paper. For Thomas Malone, professor of management at the Massachusetts Institute of Technology (MIT), the online, crowd-sourced encyclopedia is an inspiration.

“It’s now possible to harness the collective intelligence of thousands of people all over the world at a scale and with a degree of collaboration that was never possible before,” Malone said. “We decided to basically crowd-source the problem of what to do about global climate change.”

The result is MIT’s Climate CoLab, a collaborative online community centered on a series of annual contests that seek out promising ideas for fighting climate change. Right now, 15 contests are active on the site, with more to come, Malone said.

 

H&M launches first campaign to promote sustainability initiatives

Read the full story in Marketing Week.

H&M is running its first campaign to promote its clothes recycling scheme as the retailer looks to raise awareness of its sustainability efforts and encourage more shoppers to donate unwanted items of clothing.

 

“Translating” CSR Effectively: Four Takeaways for Practitioners

Read the full story at CSRWire.

Listening carefully and crafting the message to meet your audience where they are is the key to expanding the CSR message beyond the circle of the converted.

 
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Posted by on April 17, 2014 in Green business

 

3 magic words to mute ‘sustainababble’

The latest P2 Impact column is now available at GreenBiz.com. John Mulrow of the Illinois Sustainable Technology Center explains how three magic words can mute “sustainababble” and clarify the progress that organizations are making to become more sustainable.

Read previous P2 Impact columns at http://www.greenbiz.com/business/engage/enterprise-blogs/p2-pathways.

 

IPCC report: 6 things you must know about reducing emissions

Read the full story at GreenBiz.

The Intergovernmental Panel on Climate Change’s newest installment, Working Group III: Mitigation and Climate Change, highlights an important message: It’s still possible to limit average global temperature rise to 2°C — but only if the world rapidly reduces emissions and changes its current energy mix.

Getting to this finding meant analyzing more than 1,000 potential emissions pathways, modeled using the latest research and technology. In short, the report reveals the emissions trajectory we’re currently on — and the one we need to shift to if we’re to limit warming to 2°C, and avoid increasingly dangerous forest fires, sea level rise, heat waves and other climate impacts.

Here are six things you need to know about the level of emissions reductions needed to rein in runaway warming…

 
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Posted by on April 16, 2014 in Climate change, Green business

 

TripZero: A lean startup tries to ‘green’ the travel industry

Read the full story in The Guardian.

Carbon emissions are the elephant in the room for the travel and tourism industry but one startup is tackling the issue head on.
 

RMI: How applying Deep Retrofit Value makes for Better Buildings

Read the full story at GreenBiz.

Buildings consume more energy than any other sector — 42 percent of the nation’s primary energy and 72 percent of its electricity. And at current trend and performance levels, fossil fuel use in commercial buildings will increase, not decrease, by 2050, when 65 percent of today’s commercial square footage is predicted to be still standing.

This is why in 2011 President Obama announced the Better Buildings Initiative and launched the Better Buildings Challenge to push CEOs, university presidents, state and local government leaders, building owners and others to commit their organizations to reduce their annual energy use by 20 percent over 10 years while showcasing the best energy-saving strategies and their results.

Better Buildings has scored major wins in its first two years: More than 170 organizations are in the Better Buildings Challenge, committing more than 3 billion square feet of building floor space. With clear success garnering broad support for energy savings in the near term, the Better Buildings Initiative has driven the commercial and industrial sectors onto the path of mitigating climate change and reducing fossil fuel dependence.

But to reach the finish line, commercial buildings must become closer to being 40 percent more energy efficient by 2050. Achieving these deeper levels of savings more broadly will require a scaling up of investment in energy efficiency. RMI’s new practice guide on how to calculate and present value from deep energy retrofits can help drive that investment.

 

Levi Strauss wrings water out of jeans production

Read the full story at Smart Planet.

The iconic blue jeans company is testing systems for capturing and reusing water in denim manufacturing plants, part of a larger effort to reduce its environmental impact.

 

The Genius Entrepreneurs Who Turn E-Waste Into Usable Products

iFixIt is featured in Slate.

 

 

IPCC: Mitigating climate change more challenging than ever

Read the full post at Science Insider.

Global greenhouse emissions are skyrocketing. Emissions cuts required to avoid dangerous impacts of climate change are steep. And despite decades of talk, world governments have made paltry efforts to address the problem.

That’s the grim picture painted by a major report on mitigating greenhouse gas emissions released today by the Intergovernmental Panel on Climate Change (IPCC).

 
 
 
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