Category Archives: Behavior change

H&M launches first campaign to promote sustainability initiatives

Read the full story in Marketing Week.

H&M is running its first campaign to promote its clothes recycling scheme as the retailer looks to raise awareness of its sustainability efforts and encourage more shoppers to donate unwanted items of clothing.


How to deliver the “whole sustainability package” in 4 steps

In their article for GreenBiz’s P2 Impact column, “How to deliver the “whole sustainability package” in 4 steps,” authors Josephine Fleming and Deidra Cole explain how benchmarks, data tracking, team work and communication are all key to building a sustainability plan that resonates with consumers. Read previous P2 Impact columns at

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Posted by on March 26, 2014 in Behavior change, Green business


Consumers may change behavior if delivered the right message

Read the full story in GreenBiz.

If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think of at least one thing they know they should do on a daily basis to be healthier but that they don’t do. Nearly every hand goes up, and I say, “See, knowing a thing doesn’t mean you’re going to do a thing.”

But I might be wrong.

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Posted by on March 21, 2014 in Behavior change, Consumer behavior


myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action

Read the full post at Sustainable Brands.

Engaging people in sustainability remains one of the cause’s biggest challenges – ensuring their behavior reflects their engagement is another. A number of studies have been devoted to bridging the gap between people’s attitudes and their actions, and it remains a conundrum for many organizations on a mission to promote positive behavior.

Luckily, tools such as myActions are helping companies not only engage certain groups on the merit of more conscious behaviors but motivate them to follow through.

myActions builds and designs online communities and social tools that track the digital sharing of real-world actions. For every action taken, a donation is made to the cause of the user’s choice. The company partners with organizations from municipalities (Ohio Valley) to nonprofits (Net Impact) to brands (EKOCYCLE) that provide the greatest opportunity for impact through their networks.

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Posted by on March 20, 2014 in Behavior change, Green lifestyle


Tackle your company’s waste and create change from within

Read the full story in The Guardian.

How one Farmer Brothers employee cut the company’s waste and proved that change can come from below the c-suite.

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Posted by on March 19, 2014 in Behavior change, Green business


How to create system change that solves sustainability challenges

Read the full story in The Guardian.

Shifting a whole system, such as food, is a big ask. A map that shows the big picture can help companies make each right turn.
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Posted by on March 15, 2014 in Behavior change, Green business


3 paths for plugging in to better energy management

Read the full post at GreenBiz.

Following the lead of mayors and governors across the country, last month President Obama announced energy as a priority for the year. By focusing on energy management, organizations are contributing to the transformation of energy use in the country, saving billions in energy costs and cutting greenhouse gas emissions.

Mayor Rahm Emanuel’s Retrofit Chicago initiative, aimed at reducing participating buildings energy use in the city by 20 percent within the next five years, is a compelling example of this. For this reason, EDF Climate Corps, an innovative summer fellowship program that places specially trained graduate students in organizations to save energy and related costs, is working to recruit organizations in Chicago this month.

To ramp up energy savings in the area, EDF Climate Corps has already signed on AT&T, McDonald’s Corporation, Shorenstein Properties and Jones Lang LaSalle. Each summer, EDF Climate Corps fellows evaluate organizations for energy savings opportunities, with many uncovering stakeholder engagement as a key savings opportunity.

After 400 EDF Climate Corps engagements, the program has found three key constituencies to tap into for energy management:


Can barcodes make fashion more transparent – and will consumers care?

Read the full story at The Guardian.

A global coalition considers offering sustainability data via QR codes. But it’s unclear whether the system will change habits.
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Posted by on March 11, 2014 in Behavior change, Fashion industry


The Big City Bike Parking Negative Feedback Loop

Read the full story in Atlantic Cities.

Everybody knows that parking is a big problem in New York. Sometimes it seems as if there’s no place to secure your vehicle. It can be infuriating searching for a spot. Especially if your vehicle is a bicycle.

Despite the installation of hundreds of new bike racks around the city over the past few years, New York’s boom in bicycling has meant that it’s increasingly difficult to find a safe place to lock up. It’s illegal to lock to trees, and the fine for doing so is $1,000. The rules on street signs are vague, and your bike could theoretically get removed by the cops. Scaffolding is tempting, but if you lock to the wrong part, you might find the bar unbolted and your bike gone when you return. Lots of property owners don’t want you locking to fences and railings, and you always run the risk of being clipped if you do so.

Now that spring is on the way, the bike-parking crunch is only going to get worse, especially since so many perfectly good, legal racks are taken up by the carcasses of bikes that have long been abandoned. Any regular New York cyclist is familiar with the problem. Sometimes the rusted, bent frame of a long-abandoned two-wheeler will sit for months in a prime space, effectively lockblocking regular commuters and occasional visitors to the neighborhood alike.

There’s a new project that aims to clear the city’s racks of this infuriating debris. Dead Pedal NY is encouraging the city’s riders to use Instagram to take pictures of the offending hunks of junk, caption them with the location, and tag them with #deadpedalny. Dead Pedal will then pass the information along to the Department of Sanitation in an attempt to “help (and inspire) them to clean them up faster.”


Americans have no idea how much water we use — or how to conserve it

Read the full post at Grist.

“I consider myself a fairly water-conscious person,” says the average American, sipping on a venti iced coffee while dipping his toes in an Olympic-sized pool, spritzing himself with Evian. “I probably just use a few gallons a day,” he continues, stepping out of a 45-minute shower. “By the way — have I told you about my toilet that flushes automatically every 20 minutes, just to make sure it’s consistently pristine?”

Just kidding — it’s not quite that bad. But, according to a recent study in the journal Proceedings of the National Academy of Sciences, the average American consumes twice as much water as she thinks she does. Furthermore, we Americans are not quite sure which practices are the most water-intensive. As it turns out, the Olympic-sized pool isn’t the biggest concern — 70 percent of personal water use occurs within the home, according to a 2005 EPA study. And the biggest culprit under the roof? Toilet-flushing, accounting for 27 percent of all indoor water use.


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