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Finding a Better Message on The Risks of Climate Change

13 Sep

Read the full story at Yale Environment360.

To overcome polarization on the issue of climate change, Yale professor Dan Kahan says in an interview with e360, scientists and the media need to frame the science in ways that will resonate with the public. A message that makes people feel threatened, he says, simply will not be effective.

 

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Posted by on September 13, 2013 in Climate change, Communicating science

 

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