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Sustainability fatigue, disruptive innovation and the flourishing enterprise

21 Jun

Read the full story in GreenBiz.

When a major company launches a sustainability journey, it normally starts with high expectations, says author Chris Laszlo, After these efforts yield early positive results, however, “sustainability fatigue” sets in. How can an organization find that original energy and push its goals forward?

Laszlo, a corporate sustainability expert, offers ideas about the next steps. He wrote “Embedded Sustainability: the Next Big Competitive Advantage” and “Sustainable Value: How the World’s Leading Companies Are Doing Well by Doing Good.” He’s an associate professor of organizational behavior at Case Western Reserve University’s Weatherhead School of Management and visiting associate professor at the Drucker School of Management at Claremont Graduate University.

I first met Laszlo at a Sustainability Circle event, where Chris facilitated a session on how to embed sustainability into an organization. Chris and I talked about his latest work on the “flourishing enterprise.” Rocky Mountain Institute (RMI) editorial director Peter Bronski recently joined us to continue the conversation.

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Posted by on June 21, 2013 in Green business

 

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