3 Steps to Smarten Up Your Green Marketing

04 Jun

Read the full post at Environmental Leader.

We’ve heard the rumors, read the blogs, and saw the headlines that said green marketing is dead. To me, that was good news. We certainly do not need another man-hugging-polar bear commercial cut loose on the airwaves. I guess marketers figured out no one buys an electric car to save melting ice caps. They buy it to save themselves from melting down at the gas pump.

So here’s the thing. What’s dead in green marketing are those first attempts that made big fat assumptions that people would choose the environment over their own needs. Like saving money. Like providing healthy food for their kids. Like growing stronger plants.

About these ads
Leave a comment

Posted by on June 4, 2013 in Green marketing


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 2,099 other followers

%d bloggers like this: