How 3 academics developed brilliant green marketing plans

03 May

Read the full story at GreenBiz.

Commercializing a business in an emerging field is a messy enterprise. No matter how systematically the process begins, charting a new course inevitably involves throwing stuff against a wall to see what sticks. In such instances when you cannot control the outcome, focus on what you can control: marketing.

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Posted by on May 3, 2013 in Green business


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