RSS

In an Overhaul, Clorox Aims to Get Green Works Out of Its Niche

25 Apr

Read the full story in the New York Times.

A marketing overhaul for the environmentally friendly housecleaning product leads to lower prices and a new promotion strategy.
About these ads
 

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.

Join 2,099 other followers

%d bloggers like this: