Read the full story at GreenBiz.
When Twitter turned 7 last month, I was struck by how rapidly many new things have become mainstream. Facebook, iPads, eBay, ready meals and all sorts of things that hardly existed 10 years ago are now part of our day-to-day lives. Yet this sort of rapid scale up is just not happening when it comes to solving the sustainability challenges that are also reshaping the way that we live.
To get to a brilliant future where green businesses prosper over their competitors, we need scale, and fast. In energy, we need many renewable technologies to seriously replace hydrocarbons, for example, alongside more business models that promote energy efficiency. Scale is also critical to chief sustainability officers who want to increase their impact internally, or to ensure their sustainable products and services grow beyond niche. And in current constrained times, where companies are under constant pressure to improve performance, this quest for scale has become even more urgent.