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Ecover and Method Demonstrate Merging of the Minds

14 Mar

Read the full story from Triple Pundit.

Ecover CEO Philip Malmberg is trying to leverage the unique skill sets of Method’s team. He wants to use the brands’ cultures to promote common themes such as behavior change and water resources. “That’s why the board at Method preferred the offer Ecover made to many other propositions. … That’s why they are also very committed to this merger: They can see it could make us a green, dynamic, visionary champion,” he said.

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Posted by on March 14, 2013 in Green business

 

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