RSS

Communicating Corporate Social Responsibility to a Cynical Public

28 Feb

Read the full story in MIT Sloan Management Review.

Corporate social responsibility has gone mainstream. But unless corporations communicate their CSR achievements wisely, they risk being accused of greenwashing.

About these ads
 
Leave a comment

Posted by on February 28, 2013 in Green business, Greenwashing

 

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.

Join 2,099 other followers

%d bloggers like this: