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What Can Marketers Do About Climate Change?

18 Dec

Read the full story at HBR Blog Network.

Do marketers have a commitment to act in the face of climate change? After all, we’ve worked hard to sell a lot of the stuff that’s polluted our world. What’s our role now to help change things? I’m no sustainability expert, but I know it’s got to be about more than selling “green” products.

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Posted by on December 18, 2012 in Green business, Green marketing

 

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