Read the full story at Triple Pundit.
If one day there’s going to be an “aha!” moment on how make consumer behavior more sustainable, there’s a good chance it will happen at Unilever. When it comes to changing consumer behavior, Unilever pushes the envelope more than any other company today.
It shouldn’t be too surprising considering the company’s target is to halve its carbon footprint by 2020, and the fact that 68 percent of it comes from consumer use of Unilever’s products. Still it’s interesting to see the creative efforts Unilever makes in this field, from conducting a first of its kind shower study to partnering with Carrotmob to asking people to save water by showerpooling.
This latest effort comes from Unilever UK & Ireland, which is launching a consumer-centric project, titled the Sustain Ability Challenge. Developed in partnership with consultant firm The Futures Company, the project enlisted 12 UK families “to test practical ways to adapt their daily routines in order to reduce their impact on the environment and cut household bills.” The goal is to reduce household waste by 25 percent, while cutting their monthly food bill by 15 percent.