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Inside Oakland’s pop-up neighborhood

08 Feb

Read the full story in Smart Planet. GOOD featured a restaurant called Guest Chef that is also located in Oakland. I can’t tell from this story if it’s in the same neighborhood. In any case, there’s a lot of rethinking going on there.

Entrepreneurs in Oakland are taking the idea of a pop-up store to another level.

Small businesses and startups are moving into empty downtown storefronts to encourage more local retail and revitalize a downtown Oakland neighborhood, taking the approch that many pop-up stores are better than one. Popuphood, a “small business incubator,” gives local retail stores the opportunity to occupy building space for six rent-free months, with the hope that the store will become a permanent fixture in the neighborhood.

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